Welcome to the anatomy of marketing – part 1, today I will explain all the most common “jargon” that marketers continue repeating over and over expecting you to understand what it means…
Ever jumped on your first call for a marketing consultation for your business and thought to yourself “WTH” are they talking about? Plain english anyone?!
Whether you are hiring a marketer and just want to understand what they mean when they tell you what your business needs or whether you want to learn how to DIY your own marketing strategy… I am your girl!
Many businesses lack a well defined marketing strategy when it comes to social media.
It’s not just about being present on all platforms, you have to be strategic about it and have a plan in place.
What is social media marketing or (SMM)?
Social media marketing is the way that marketers are able to;
- target and reach key audiences that are relevant to your particular business
- to increase brand awareness
- more traffic
- Increase brand loyalty
- generate leads
- improve sales overall.
All of these benefits come while you also get to simultaneously build a stronger relationship with your audience by creating fun and engaging content that relates to them.
What does all of this mean in plain English?
- Brand awareness →
Brand awareness just means that your business can be exposed to a wider audience, existing and new customers alike. It just makes your brand more recognizable and accessible, it gives it a chance to have a personality and share the messages you want to portray to more people.
When marketers say traffic they refer to the likes, comments, shares or reaction to your social media post. This is very important because when people engage with your post, it is very likely that it may lead to them clicking on your website and possibly convert/buy.
- Brand Loyalty→
Brand loyalty is pretty self-explanatory. It just means that because of the activity, personality and brand voice on your social media, people become fans of your brand and therefore are loyal to it.
- Marketplace insight→
Marketplace insights mean that brands are using social media to learn about their audience. It allows to get a step ahead of the competition if you know who your target market persona is. You also use this tool to monitor the comments that people say about your brand online.
- Lead Generation→
Leads are just people who have shown interest in your company and/ or product and could become potential clients.
- Thought Leadership→
By being a thought leader, it lets you establish credibility and you can position youself as an expert in your field. It is a very important factor of your SMM strategy, you want to be noticed by your target audience as an expert as provide them with up to date information about the newest trends in your industry.
Why should we know and care about SMM?
- More Sales→
What we all want… right?! SMM allows you to improve your sales while not being too salesy and pushy.
- Saves your time→
Even though it might seem like more work, SMM actually saves you a lot of time because it allows you to respond to customers, share content and get your message out there all online to many more people at once.
- Less $$$ spent on marketing→
The cost for you to hire on a top talent marketer for social media is much lower than it would be if you were trying to get featured on multiple press and traditional print.
- Stronger Customer Service→
You are able to directly interact and engage with your client real-time while on social media and that allows you to build a strong relationship with them.
Now you should have a better understanding of all the common terms used in marketing, in the next few days we will go over all the metrics and what they mean so that soon you can set up your own campaigns and get results!
So if this is something you are interested in, follow the blog by clicking the button below and stay tuned!
Author – Pamy Vee
The power of the internet is the key to success, and social media marketing plays a huge role in almost any business when it comes to being successful.
But…. are you fully aware of every advantage and disadvantage that it comes with?
My goal today is to make sure you feel completely confident in going forward with the decision to take your business a step forward in the right direction and set up a great social media marketing (SMM) strategy.
The following are the things that need to be taken into consideration before you set up your plan, here are the PROs and CONs of being on social media;
- The platforms are free and have unlimited access
- Improves the search engine ranking as well as website traffic
- It makes your brand more visible because you have access to a larger audience
- It’s easier to target and reach the specific audience that would be interested in your brand
- It allows you to use analytics to measure immediately what works for you and what doesn’t.
- Has higher conversion rates than what we have ever had access to through older marketing tactics
- It is an opportunity for you to provide the best customer service as well as engage with your audience, therefore increasing your brand loyalty
BE CAUTIOUS: Even though social media is a crucial factor in your business, we also should be aware that there are some roadblocks involved.
It is very important for you to understand what these downsides are so that you can use this opportunity in its full potential by correcting the gaps at the start and really hone down on your strengths.
Knowledge is power, so if you can learn from others mistakes and use that as an advantage, the sky is the limit!
- Needs constant monitoring
- Prepare for negative feedback
- Lack of face-to-face human interaction
- Encourages unrealistic expectations for clients
- It can be difficult sometimes to measure the ROI
- You run the risk that the brand account could get hacked
- There could be inappropriate behavior on the site from the audience
- It is difficult to hire the best experts due to the lack of knowledge in SMM
- The brand image could get ruined almost instantly if something negative goes viral.
Now that you understand, with all of the information provided of what all the pros and cons of social media are, you should be able to prevent as well as perfect both sides to benefit you.
Let me ask, are you curious about how social media works, how to read the metrics, and what all the SMM jargon means?!
Comment below about any other advantage or disadvantage of using social media and how it has helped you and your business grow!
**Stay tuned and follow me to get access to all of the exclusive tips I am about to share with you!**
Author- Pamy Vee
I think by now we all know the power of social media, you hear it everywhere, right?!
But what is it actually about?
Just to put it into perspective, it took 75 years of hard work to reach 50 million users for the telephone, while 35 days for Angry Birds to reach the same amount of people.
Generation Z grew up with all kinds of technology available to them as well as most millennials.
Nowadays, we can confidently say that well over half of the population is connected online and most of these users are using their mobile phone for whatever online activity they are engaging in. As a matter of fact, the time that people are spending on apps on their phone already surpassed the time that we spend watching TV. Almost everyone can be found on social media and 1 out of every 3 minutes spent online is actually spent on social media apps.
Do you remember the last time your phone was not next to you? 25% of the population doesn’t…
Social Media is all around us and it’s definitely not going away anytime soon.
I am sure you have a general idea of how social media works by now, but, are you using it to its full potential?
Social media is a way for all of us to share our ideas, connect with each other, build communities, network, share tips we learned and share photos and videos, it is an electronic way of communication.
On average, on the most popular social media platforms people spend around:
- 40 minutes on Youtube
- 35 minutes on Facebook
- 25 minutes on Snapchat
- 15 minutes on Instagram
Social media completely transformed the way we communicate and interact with each other all together. We use it not only to socialize but also to engage in regular daily activities, like reading the news (whether daily news or political news) and many of us also use social media to catch up on journalistic material like The New York Times or The Wall Street Journal.
These companies, like many others, have been able to leverage social media power to reach wider audiences than they could with TV.
FUN FACT: Did you know that in 2015 the Oxford Dictionary word of the year was the “Laughing with Tears” emoji?
Social Media Gives Us a Voice – UGC
Social media doesn’t only help companies though, it also allows all of us to have a voice and share our feedback, whether positive or negative.
It has created immense opportunities for all of us, for example, consumers now are able to create content for companies in a mutually beneficial way.
This is also often referred as UGC or User Generated Content, which in plain words just means that if you like a product and have a decent or high following, you can create digital content like a video or blog post to share with your audience and recommend it to them.
People are now considering the review and recommendation of a friend or an influencer they like on social media, a much more trustworthy source of information than any traditional form of marketing.
This is extremely important for your company because it allows you as a brand to build relationships, rapport and trust with your clients.
This is a key step out of the purchasing decision process; afterall, if you think about it, have you ever done your research before deciding to buy something? Where do you usually look?
A great example of the UGC approach in action is Frito-Lay, remember in 2006 when during the superbowl they allowed everyone to enter a contest to where you could create your own video commercial of dog eating Frito-Lay? Because of it they were ranked number 1 on most effective advertising brands and they went from $1.5 billion in 2006 to $2.2 billion in 2016.
Because of social media, brands are starting to allocate more budget towards digital and social media marketing and taking it away from radio, press and TV.
And the reason for it is very simple, it has a lower cost and a way higher ROI.
If you are a business, brand or company, and you are not using the power of social media in your advantage, ask yourself if you are involuntarily placing yourself in a disfavorable position from the start…
If you liked this article please take action now and follow the blog for the next tips to come on how to leverage social media power in your favor.
Author – Pamy Vee
Today I wanted to tell you a bit about myself and why I am here since this is the beginning of a great friendship with you.
My name is Pamy, I was born and raised in Venice, Italy, and moved to Texas in 2009. I am so glad I was lucky enough to get the privilege to come to United States right in time before my career started.
We all know this is the land of opportunities and I definitely plan on not wasting even a moment before taking full advantage of it, and so should you.
The world is way too beautiful to be stuck in an office all day and never get to actually see it.
Now more than ever, the internet is providing the perfect platform for us to actually enjoy our life to the fullest and that is exactly what I plan on doing going forward.
I am here, writing this blog, because I want to share my journey with you as I go along. I have learned a whole lot that was not taught in school in the past few years and I feel that, if I had known all I know now at a younger age, I might have saved myself years of confusion and moved towards the right direction much faster.
With that being said, I am going to document my life and share the things I learned and the things I will learn with you, so that I can hopefully save you some time and trouble.
Even though I will do my best to always give you the most helpful tips and resources, I do encourage you and would love for you to get involved in sharing with others what your input is and what has helped you so far so that we can all grow together.
Ultimately my goal is to be able to help people that need guidance to put their best foot forward and join forces to improve society as a whole.
This blog is mainly going to focus on all the things I wish I knew: how to overcome obstacles in life, self development, beauty, health, and some of the best travel locations whether it is local or abroad.
I am completely open minded to any ideas or requests so just keep in touch and send me your thoughts.
What do you want to hear about next?
Author – Pamy Vee
What is more important than family, health, money, and rewarding accomplishments in life you might ask? Great question!
We all want these things in life but in order to achieve them there is one thing we need the most…
As everyone already knows, there is a major shift in mentality with the new generation; Millennials have completely different values than Gen X, but do they really?! I dare say not!
Gen X have focused on working from the bottom up in a company not just to make ends meet, achieve a title, or because they have nothing they rather do than work; but because their end goal is to be able to achieve the financial freedom to be able to retire and spend time with their family in their future.
Millennials may have a reputation for “feeling entitled” due to their work approach being to work less and expect the same results. The only difference from Gen X is that they want it sooner rather than later.
What is my point you may ask?
There is one thing in common that the rich, the poor, the Millennial, or Gen X all consider to be of the utmost importance in life… time!
TIME! Money comes back, time doesn’t. That is why time is more valuable than money.
Money is essential but it is not what ultimately makes people happy. Money is just a piece of paper able to buy people the moments of joy they want.
Sadly, in the process of trying to get to those moments, most people spend their entire lives doing something they don’t enjoy in order to finally get that moment of happiness that they are able to afford.
It is not money we are after; it is the wonderful feeling we all long for when we finally get what we want.
But how else could you possibly afford to achieve what you want in life if you don’t start from the bottom and work your way up to a point to where you are able to meet your needs?
Start young, invest in yourself, and keep an open mind!
Adopt a “growth mindset”
Life is not just black and white; you should never think anything close to, “I can or I can’t and that’s that!”.
If you failed 100 times that means that you are 100 times closer to the right solution!
Every time you fail, you should improve your strategy a bit more. Instead of wasting time being discouraged or giving up, you need to realize you are a step ahead because now you know what not to do.
And let’s be honest… Next time you hear someone say, “we tried everything” ask them what they tried and how many times, then call them on their bluff!
There is no way that someone could have possibly tried EVERYTHING to make it work and still failed.
Work on your skills
When school is over, learning should not be over with it! There is always a better way to do things; even if you think you might be the best…you more than likely are not… So, let the ego step aside and learn how to work smarter, faster, and better.
Some people might think my parents were harsh, but I am extremely thankful to them for it!
I learned at a very young age that it is not personal, life is actually pretty simple. People are ALWAYS replaceable and therefore you have to work way harder than everyone next to you in order to be the “replacement” rather than the “replaced”. Period! Work for it! Learn and grow!
The top 7 skills you should have as a base:
- Time management
When you possess these qualities, you are of immense value to ANY industry because the rest, that is job specific, can be taught, whether you take learning into your own hands, or if it is in formal training through the company.
Create Passive Income
Once you have these skills and the discipline to self-manage yourself to keep on task on your own, start creating passive income skills. Jumping directly to this step is not for everyone in my opinion.
I would suggest first to focus on working somewhere for someone to be able to:
- Gain some experience in the field of interest
- Learn how to communicate efficiently
- Absorb everything you possibly can from the people you look up to (mentor)
- Save some money
- Understand how things work as far as your field of interest (what do people want/need?)
Once you do that, you can start applying your knowledge and resourcefulness by taking it a step further:
A couple of ideas for passive income are(there are many more ways, you just have to pick what is most relevant to you):
- Making an online course and sell it to people that might want to learn that particular skill you are offering
- Amazon FBA (Best course available→ https://ki143.isrefer.com/go/asm/Pamy92/ )
- Invest in real estate and collect rental income
- Dividend income
- Affiliate marketing
Start Your Own Business
Once you feel you built entrepreneurial skills by managing yourself (through creating a course for example) you can move on to starting your own business if it is something you are inclined to do.
At first it will be a lot of hours and it might seem overwhelming if you’ve never done it before mainly if you are alone, but it is definitely more attainable than most people think.
I do highly suggest reading the book “The 4-hour work week” by Tim Ferris, it is life changing when it comes to time management.
Once you are doing good you can scale it to an agency and when you do, please remember how you wanted to be treated when you first started. After-all, helping each other grow is human and is one of the best feelings in the world. Keep humble and give back, whether that is mentoring that college kid that is willing to prove himself worthy and learn from you or whether that is giving back to the community. Just keep it human and be kind!
So if growing yourself to the next level sounds like something you are seriously interested in, connect and stick around for more tips to come!