The Best Advice you Could Hear About Marketing

Today you will learn about the 3 types of media: owned, earned, and paid!

Wait…there are different types of media?

When you are a marketer, or when you are trying to set up your own marketing strategy, you have to know and understand the difference between these 3 types of media and how to mix and match them to get the perfect combination for success.

Here are the 3 types of media:

1. Owned media (web properties):

When I say owned media is any media that a company owns: such as a blog, a website, or any social media profile managed by that company. It is the content a brand created on their own.

Examples:

  • Website
  • Blog site
  • Mobile site
  • Social media profiles

2. Earned media (shared content):

When we mention earned media, we are referring to what your audience is saying about your company, whether it is verbally or digitally. This type of media includes all the comments, content created by others about your brand, mentions, press, blog posts, or whatever is being published by your audience.

Examples:

  • Shares
  • Mentions
  • Reposts

3. Paid media (marketing and advertising):

While paid media is obviously the type of media you pay for, like, commercials on TV, the press you paid for, the radio mentioning your brand because you paid them, digital marketing like pay per click, ads, and paid influencers social media advertising. This type of media is essentially the marketing that you are paying for.

Examples:

  • Pay per click (PPC)
  • Google Adwords
  • Retargeting
  • Influencers
  • Content promotion
  • Social media ads

How should you use these 3 types of media and what is the winning recipe?

  1. When you combine owned and earned media – it helps you with SEO, sharing, and traffic.
  2. If you combine earned and paid media – it helps you to encourage your audience to share and engage when you run paid promotions.
  3. But if you combine paid and owned media – you will gain more exposure with SEO and PPC.

So, in order to have the winning recipe when it comes to your marketing strategy, one that really rewards you with a ton of traffic and client growth, you need to be able to work with all 3 types of media together.

The winning combination is …

Yes! All 3 of them, no shortcuts…

This will allow you to have access to a much wider reach than if you were to only pick one or the other.

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What’s your homework?

Try to come up with a plan that creates engaging content through owned media and focus on a target audience with paid media.

If you do this, you can increase the chance of your audience sharing your content because they now like, know, and trust you.

**If you liked the tips shared in this post, don’t forget to connect with me and click the follow button below so you don’t miss the next one!**

Author – Pamy Vee

The Anatomy of Marketing PART 1 – Jargon

Welcome to the anatomy of marketing – part 1, today I will explain all the most common “jargon” that marketers continue repeating over and over expecting you to understand what it means…

don’t worry, this blog post will explain every word

Ever jumped on your first call for a marketing consultation for your business and thought to yourself “WTH” are they talking about? Plain english anyone?!

Whether you are hiring a marketer and just want to understand what they mean when they tell you what your business needs or whether you want to learn how to DIY your own marketing strategy… I am your girl!

Many businesses lack a well defined marketing strategy when it comes to social media.

It’s not just about being present on all platforms, you have to be strategic about it and have a plan in place.

What is social media marketing or (SMM)?

curious about marketing? check out the other posts

Social media marketing is the way that marketers are able to;

  • target and reach key audiences that are relevant to your particular business
  • to increase brand awareness
  • more traffic
  • Increase brand loyalty
  • generate leads
  • improve sales overall.

All of these benefits come while you also get to simultaneously build a stronger relationship with your audience by creating fun and engaging content that relates to them.

What does all of this mean in plain English?

  • Brand awareness

Brand awareness just means that your business can be exposed to a wider audience, existing and new customers alike. It just makes your brand more recognizable and accessible, it gives it a chance to have a personality and share the messages you want to portray to more people.

  • Traffic→

When marketers say traffic they refer to the likes, comments, shares or reaction to your social media post. This is very important because when people engage with your post, it is very likely that it may lead to them clicking on your website and possibly convert/buy.

  • Brand Loyalty→

Brand loyalty is pretty self-explanatory. It just means that because of the activity, personality and brand voice on your social media, people become fans of your brand and therefore are loyal to it.

  • Marketplace insight→

Marketplace insights mean that brands are using social media to learn about their audience. It allows to get a step ahead of the competition if you know who your target market persona is. You also use this tool to monitor the comments that people say about your brand online.

  • Lead Generation→

Leads are just people who have shown interest in your company and/ or product and could become potential clients.

  • Thought Leadership→

By being a thought leader, it lets you establish credibility and you can position youself as an expert in your field. It is a very important factor of your SMM strategy, you want to be noticed by your target audience as an expert as provide them with up to date information about the newest trends in your industry.

Why should we know and care about SMM?

  • More Sales→

What we all want… right?! SMM allows you to improve your sales while not being too salesy and pushy.

  • Saves your time→

Even though it might seem like more work, SMM actually saves you a lot of time because it allows you to respond to customers, share content and get your message out there all online to many more people at once.

  • Less $$$ spent on marketing→  

The cost for you to hire on a top talent marketer for social media is much lower than it would be if you were trying to get featured on multiple press and traditional print.

  • Stronger Customer Service→

You are able to directly interact and engage with your client real-time while on social media and that allows you to build a strong relationship with them.

Want more?!

Now you should have a better understanding of all the common terms used in marketing, in the next few days we will go over all the metrics and what they mean so that soon you can set up your own campaigns and get results!

So if this is something you are interested in, follow the blog by clicking the button below and stay tuned!

Author – Pamy Vee