Welcome to the anatomy of marketing – part 1, today I will explain all the most common “jargon” that marketers continue repeating over and over expecting you to understand what it means…

Ever jumped on your first call for a marketing consultation for your business and thought to yourself “WTH” are they talking about? Plain english anyone?!

Whether you are hiring a marketer and just want to understand what they mean when they tell you what your business needs or whether you want to learn how to DIY your own marketing strategy… I am your girl!

Many businesses lack a well defined marketing strategy when it comes to social media.

It’s not just about being present on all platforms, you have to be strategic about it and have a plan in place.

What is social media marketing or (SMM)?

Social media marketing is the way that marketers are able to;

• target and reach key audiences that are relevant to your particular business
• to increase brand awareness
• more traffic
• Increase brand loyalty
• generate leads
• improve sales overall.

All of these benefits come while you also get to simultaneously build a stronger relationship with your audience by creating fun and engaging content that relates to them.

What does all of this mean in plain English?

• Brand awareness →

Brand awareness just means that your business can be exposed to a wider audience, existing and new customers alike. It just makes your brand more recognizable and accessible, it gives it a chance to have a personality and share the messages you want to portray to more people.

• Traffic→

When marketers say traffic they refer to the likes, comments, shares or reaction to your social media post. This is very important because when people engage with your post, it is very likely that it may lead to them clicking on your website and possibly convert/buy.

• Brand Loyalty→

Brand loyalty is pretty self-explanatory. It just means that because of the activity, personality and brand voice on your social media, people become fans of your brand and therefore are loyal to it.

• Marketplace insight→

Marketplace insights mean that brands are using social media to learn about their audience. It allows to get a step ahead of the competition if you know who your target market persona is. You also use this tool to monitor the comments that people say about your brand online.

• Lead Generation→

Leads are just people who have shown interest in your company and/ or product and could become potential clients.

• Thought Leadership→

By being a thought leader, it lets you establish credibility and you can position youself as an expert in your field. It is a very important factor of your SMM strategy, you want to be noticed by your target audience as an expert as provide them with up to date information about the newest trends in your industry.

Why should we know and care about SMM?

• More Sales→

What we all want… right?! SMM allows you to improve your sales while not being too salesy and pushy.

• Saves your time→

Even though it might seem like more work, SMM actually saves you a lot of time because it allows you to respond to customers, share content and get your message out there all online to many more people at once.

• Less $$$ spent on marketing→  

The cost for you to hire on a top talent marketer for social media is much lower than it would be if you were trying to get featured on multiple press and traditional print.

• Stronger Customer Service→

You are able to directly interact and engage with your client real-time while on social media and that allows you to build a strong relationship with them.

Want more?!

Now you should have a better understanding of all the common terms used in marketing, in the next few days we will go over all the metrics and what they mean so that soon you can set up your own campaigns and get results!

So if this is something you are interested in, follow the blog by clicking the button below and stay tuned!

Author – Pamy Vee