If you are reading this article, more than likely it would be because of two main reasons:
- You are a business owner trying to market your business on your own
- You are trying to learn marketing to start a career, whether it is for someone else or for yourself
Whichever the case might be, welcome! I am here to help you.
As reported by Ryan Holmes (the CEO of Hootsuite) there is a huge skill gap nowadays when it comes to social media marketing and that results in billions of dollars of lost opportunities.
What if you want to start a career in social media marketing?
Thankfully because of the lack of education offered out there, there are also huge opportunities for you to really master your skill and take advantage of it.
Listen, even if you are not interested in starting your own agency or freelancing, you should always try to refine your marketing skills to the very best of your ability; after-all technology is ever-changing and because social media marketing is a very sought after career choice lately, soon the competition will be very high.
So, what types of jobs are there out there?
There are many options for you:
- Video producer
- Content manager
- Influencer manager
- Community manager
- Social media editor
- Marketing coordinator
- Digital media manager
- Engagement manager
And the list goes on and on…just do a simple google search and you’ll see thousands of results for jobs focused on social media marketing.
Even though each position is different, most of them will require you to have common skill sets.
So, let’s go over a few of the top skills employers are looking for when you are looking for a career in marketing or any other field as a matter of fact.
Common skills in demand:
- Sales all-star
- Great communication skills
- Top notch customer service
- Community management
- Good writing skills
- Keeping an eye on trends
- Able to read analytics reports
- Time management
- Market research
- Product knowledge
Keep in mind that these skills listed are just some of the many that you should be able to develop to enhance your competence in the field.
If you want to be able to be on top of your game at all times, you need to take the matter in your own hands and keep informed on all the latest and greatest trends.
There are many options for you to be able to take your knowledge a step forward and be able to be proactive in finding real-time updates, ideas, and inspirations.
You can actually subscribe for free to some newsletters or blogs that keep you informed on all you need to know…
These are the four sites I love and tend to go to the most, and there are many other options for you out there:
Remember, just because someone is on social media it does not mean that they know how to run a marketing strategy for a company or that they are a social media expert in general.
The most important point and take away from this article is to be resourceful with anything you do in life, in my opinion, it is the answer to everything.
Mainly in this free information era, if you don’t know something, it is a choice because you are able to find out almost anything with a simple google search or youtube video. Of course while applying common sense and being able to filter out information that is relevant and that comes from a trustworthy source.
Author – Pamy Vee